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Benefits of Google display network


BY: GOLDEN STATE MEDIA CONCEPTS


Looking to draw in your specific target audience in other ways besides AdWords or Facebook? Look no further than the Google Display Network (GDN).

Google Display Network is an affordable option – the average cost-per-click of a GDN advertisement being just $0.75 – that can assist significantly with boosting your visibility before a specific target market.












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The GDN offers an average click-through rate of 0.4% – more than four times higher than the average.

The GDN offers numerous advantages over the alternatives, including: word relevance, word positioning and gathering of people. By choosing specific keywords your banner ads can be displayed on websites in the network that reference similar subjects can target specific groups of people

Because of its remarketing elements, the GDN permits you to display your message to potential clients all through the choice making procedure.  Remarketing means that after visitors have been on your website, you can have your advertisement show up before them as they visit different sites, even if they are looking for your products or services elsewhere.

The Google Display Network reaches 90% of Internet users worldwide and includes more than 2 million publisher sites, giving access over all screens, whether mobile, tablet or desktop.

The GDN can end up being a compelling lead generating strategy because potential clients are more likely to click on your banner ads if they have seen them multiple times during their search process.

If you're interested in attracting customers and delivering a compelling message about your business, advertising on the Display Network can work for you. Display ads -- for example, video or image ads -- can really boost the performance of your online ad campaigns and leave an impression on customers.

According to Google, here are some common goals that you can achieve by advertising on the Display Network:

Sell more products or services
Build customer loyalty
Engage with customers
Increase brand awareness

The GDN can be an extremely useful means of advertising to a large, diverse audience. From millions of websites, news pages, and blogs to Google websites including Gmail and YouTube, the Display Network can help you show your message to more customers.

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