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THE BENEFITS OF SEARCH ENGINE OPTIMIZATION (SEO)


Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.  SEO is often referred to as delivering “organic” search results, which differentiates it from methods used to increase search rankings through pay-per-click advertising.

Unlike Television and Radio Advertising, Search Engine Optimization is not an overnight solution and sometimes can take 3 to 6 month to show a change in search rankings on Google or Yahoo, but over time SEO is one of the few ways a company can market their business that can produce true, trackable results and actual Return on Investment. 

6 reasons to advertise on television


BY: GOLDEN STATE MEDIA CONCEPTS

Television has been a popular means of advertising for a very long time, and that is unlikely to change much in the near future. Given that TV ads can be among the most expensive ways to market your product, why would this be the case?  Why is television still such a popular form of advertising when there are so many alternatives?  TV offers six key characteristics that put it at the highest point of customers', creatives' and media's thoughts. 

8 benefits of social Media


BY: GOLDEN STATE MEDIA CONCEPTS

1. Reduce Your Overall Marketing Costs

Social Media pages are a practical approach to get your company information in front of current and potential clients. It doesn't cost you anything to tweet a message, pin a photo or idea to Pinterest, or post to Facebook, so there's no expense beyond the time you spend posting.

Many social media sites do have ways to promote your posts through paid advertising, but as these are optional they only need to be used when there is something specific or special you might want to promote and get out to a larger network of people than your usual followers.

Social Media pages can help you get your message out to people who might not see you on more traditional forms of advertising, and it can do so in very cost effective ways.

Longform Content Hacking: How to Make Epic SEO Content with Blazing Speed


This article was written by Cort Tafoya, a former SEO consultant and current branch manager of AcademyX Sacramento, a software, programming and design training company.

Writing sucks. I’ve procrastinated on this article for weeks, in fact. The conundrum is the bane of good Search Engine Optimization's (SEO) existence - content is king, writing is required to make great SEO content, and writing is a draining, thought intensive process, especially for perfectionists, which I am.

Lucky for me, I’m also lazy! Yes, I admit it proudly, because in the Bay Area, we have a saying - don’t work hard, work smart.

Over the years, after having been assigned hundreds of articles and opting to write hundreds myself, I found a few awesome SEO writing hacks to shortcut the process and still get to page one.

The following tips will help you produce the epic content needed to rank on page 1 without taking up your whole work day.

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Benefits of the Google display network


BY: GOLDEN STATE MEDIA CONCEPTS

Looking to draw in your specific target audience in other ways besides AdWords or Facebook? Look no further than the Google Display Network (GDN).

Google Display Network is an affordable option – the average cost-per-click of a GDN advertisement being just $0.75 – that can assist significantly with boosting your visibility before a specific target market.

10 REasons Why You should use Google adwords


By: GOLDEN STATE MEDIA CONCEPTS


Google is arguably the most utilized search engine out there, so if you want your company to appear at the top of a searcher’s results, you have to be proactive.  Google AdWords is one way to do that.  Here are the top 10 reasons why you should use Google AdWords.

TOP 5 REASONs TO ADVERTISE ON RADIO


By: GOLDEN STATE MEDIA CONCEPTS


There are benefits to radio advertising that other advertising mediums just can't offer. Golden State Media Concepts can assist your company to reach people of all ages through radio advertising. Every radio station provides organizations with many opportunities to market themselves to a particular group or demographic. If you are looking for the best way to use your  advertising dollars, radio is still a standout amid the various approaches to reach your intended interest group.


HOW MUCH DOES IT COST TO ADVERTISE ON RADIO?


BY: GOLDEN STATE MEDIA CONCEPTS


What is the cost of radio advertising? The short answer is – it depends. Something to know about radio advertising is that there are options available for each financial plan and at times you can advertise for a much lower cost than you originally anticipated.

Costs for radio advertising can vary depending on the time of day you would like your advertisement to run. The most expensive time of day is the Morning Drive.  People tend to listen to the radio as they head to work, catching up on daily news, or listening to their favorite genre of music to pass the time. Costs for radio advertising are most elevated from 6 am to 10 am. Similarly, expenses have a tendency to be higher for Afternoon Drive – approximately 4 pm to 6pm.