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10 Reasons Why You Should Use Google AdWords


Google is arguably the most utilized search engine out there, so if you want your company to appear at the top of a searcher’s results, you have to be proactive.  Google AdWords is one way to do that.  Here are the top 10 reasons why you should use Google AdWords.

1. To Attract Customers

Golden State Media Concepts can help get your company at the top of search results, which will drive more customers to your website. It's recommended that both AdWords and Search Engine Optimization (SEO) are utilized for the best results, and this is especially true for new sites and smaller organizations.   SEO is a slower way of increasing your rankings for what are known as “organic” search results, while AdWords will improve your rankings immediately.

2. Quick Response Time

When your AdWords account is initiated your ads appear to clients looking for your products or services.  When your AdWords account is managed properly, you can ensure that your ads will appear in the top 3 paid search results.

3. Complete Transparency

You can see the number of individuals who have seen and clicked on your advertisements. Golden State Media Concepts can provide you with monthly, weekly, even daily reports of the number of impressions, clicks, and conversions your ads are achieving.  Those reports can also show you the average Cost Per Click (CPC) and how well your Key Word and Phrases are performing.  

4. You Only Pay for Results

Google AdWords offers a "Pay per Click" framework so that you only pay if someone clicks on your ad to visit your site. This also increases your overall visibility, or impressions, as even people who aren’t clicking on your ad will still see it, but you only pay if they click on the ad.

5. Adaptability and Control

AdWords gives you a great deal of control and adaptability.  For instance, if for any reason you need to stop your AdWords account change your ads, or experiment with different keywords, you can. You can raise or lower your budget to reflect these changes, you can.  You have complete control and adaptability to roll out changes and improvement.

6. No Minimum Spend Requirement

You set your daily budget on AdWords, so you can adjust it to fit your budget no matter how big or small. A smaller budget might limit your results, but it can be a good starting point in that it will help you to determine which Keywords get the best results.  Golden State Media Concepts can assist you to determine a suitable budget to achieve maximum profitability.

7. Ease of Use

As mentioned before, you are in control of your AdWords account.  If you have achieved the results you hoped to achieve, or if you need to pause your campaign for any number of reasons, you can do so instantaneously.  There are no forms to fill out or hoops to jump through; you make the decisions on when and how long your ads run.

8. Ad Placement

Have you ever wondered where the ads come from that appear before the videos you watch on sites like YouTube? We can put your advertisements on sites with worldwide brand-name acknowledgment. Ask us for more information on the Google Content Network, Search Network, and Display Network.

9. Neighborhood Targeting

Unlike other forms of advertising, AdWords allows you to define your target area with a great deal of specificity.  You can select a country, a state, even a specific zip code to reach your target audience.

10. Degree of Profitability

AdWords is known for its extraordinary rate of return since you can pay per click and all clicks are trackable. Since you can set both your daily budget and the maximum cost you are willing to pay per click, you are able to minimize your cost and maximize your ROI.

Whether your business is large or small, old or new, the flexibility and control AdWords provides makes it an extremely effective means of advertising.